Built on three decades of structured problem-solving.

Ed is an engineer by training (MIT) and a systems-thinker by nature. After founding the lean transformation firm Simpler Consulting (now part of IBM), he spent decades focused on a single question: how do you make expert judgment as rigorous, transparent, and repeatable as good engineering? The Branchwork System is the answer, putting that power directly into the hands of the advisors and investors who need it most.